CREATING GARMENTS WITH A STORY
DIMI Jeans was founded in 2023 in Amsterdam by two brothers who share a passion for clothing, particularly denim. We believe that style is timeless, and therefore your garments should be treated with care and love. If you are not passionate about what you wear, then there is no point in bothering. We aim to create products with a story behind them.
Our logo reflects this philosophy. The bonsai tree symbolizes development, dedication, and patience. It is beautiful how these trees can be shaped by giving them the right treatment. We believe that passionately treating a product with care and patience, and watching it develop over time, is a beautiful parallel to the wearing and caring process of denim.
Each of our jeans is dedicated to a specific type of bonsai tree, with names related to the growing process and the final structure of these specific trees.
"WE BELIEVE THAT
TRUE LOVE NEVER FADES
THAT IS WHY WE TELL EVERYONE TO
TAKE CARE"
WASHED DENIM IS A WASTED EXPERIENCE
Our jeans come from a sustainable background, we design and craft them to last a lifetime. By using deadstock fabrics and producing in the Netherlands, we minimize our ecological footprint. Sourcing, producing, and selling fairly are key values for us, which we will always uphold.
All garments deserve their own story. Our garments are not designed to last only a few years. We want your garments to last until the very end. We encourage our customers to care for their clothing. The perfect, eternal garment has yet to be found, and we highly doubt it ever will be. Therefore, the most sustainable garments are the ones that are cared for and stay with you the longest.
Jeans are not disposable garments; each one deserves an own story with an owner dedicated to wearing and caring for them until the very end. Earning the faded look.
BRINGING HERITAGE DENIM BACK HOME
OUR OWN ATELIER
Which we will mostly use a sample room to get creative with our garments.
Read our story below on how we ended up with a truck full of sewing machines, whilst not yet having a clue, what we were getting ourselves into.
THE SEW CREW
Our friends over in Utrecht which actually helped us set up our very first production. Together we're on a mission to adding more value to the 'Made in the Netherlands-label'.
And we'll hopefully be doing a lot more collaborations.
"WE HAVE BEEN CALLED CRAZY BEFORE, BUT LUCKY FOR US IS THAT
FORTUNE FAVOURS THE BOLD"
LET'S SPREAD MORE DIMI
Trying to find stores that share our vision and want to join us on this ride has been quite the challenge—until we met up with our friends at Ballpark. We met them while they were opening their very first store in our hometown, Weesp, right next to where Dimas used to live at the time. Both of us were immediately enthusiastic; we walked in whilst they were still renovating and introduced ourselves, along with one of our Moyogi's. The rest is history.
Ever since, we have been more than happy to collaborate with these guys and hope to achieve much more together. But they are not the only partners we are looking for. Are you curious after reading this page? Make sure to reach out to us!