OUR STORY

DIMI Jeans was founded in 2023 in Amsterdam by two brothers who share a passion for clothing, particularly denim. We believe that style is timeless, and therefore your garments should be treated with care and love. If you are not passionate about what you wear, then there is no point in bothering. We aim to create products with a story behind them.

Our logo reflects this philosophy. The bonsai tree symbolizes development, dedication, and patience. It is beautiful how these trees can be shaped by giving them the right treatment. We believe that passionately treating a product with care and patience, and watching it develop over time, is a beautiful parallel to the wearing and caring process of denim.

Each of our jeans is dedicated to a specific type of bonsai tree, with names related to the growing process and the final structure of these specific trees.

Our jeans come from a sustainable background, we design and craft them to last a lifetime. By using deadstock fabrics and producing in the Netherlands, we minimize our ecological footprint. Sourcing, producing, and selling fairly are key values for us, which we will always uphold.

All garments deserve their own story. Our garments are not designed to last only a few years. We want your garments to last until the very end. We encourage our customers to care for their clothing. The perfect, eternal garment has yet to be found, and we highly doubt it ever will be. Therefore, the most sustainable garments are the ones that are cared for and stay with you the longest.

Jeans are not disposable garments; each one deserves an own story with an owner dedicated to wearing and caring for them until the very end. Earning the faded look.

Our workspace is where ideas take shape and collections come to life. What started as a small, improvised sample room has grown into a creative hub filled with fabrics, sketches, and the constant hum of sewing machines. This is where experiments turn into designs, and where mistakes often lead to new discoveries.

It all began rather spontaneously — with a truck full of sewing machines and no clear plan of what we were getting ourselves into. But that sense of not knowing became our biggest strength. We learned by doing, by breaking things, fixing them, and trying again. Over time, this space became more than just a studio; it became the heart of our brand.

Every stitch, every fabric roll, every half-finished sample tells part of our story. The DIMI Workspace is not polished or perfect, and that’s exactly how we like it. It’s raw, real, and constantly evolving. Come have a look and see where our collections truly begin.

Trying to find stores that share our vision and want to join us on this ride has been quite the challenge—until we met up with our friends at Ballpark. We met them while they were opening their very first store in our hometown, Weesp, right next to where Dimas used to live at the time. Both of us were immediately enthusiastic; we walked in whilst they were still renovating and introduced ourselves, along with one of our Moyogi's. The rest is history.

Ever since, we have been more than happy to collaborate with these guys and hope to achieve much more together. But they are not the only partners we are looking for. Are you curious after reading this page? Make sure to reach out to us!